Audience fit
Start with overlap between the partner’s customers or audience and the people who can buy your product. The overlap should be specific enough to guide sourcing.
Capability
For affiliates, assess content quality, reach and channel fit. For referral partners, assess trust and access to the right buyers. For resellers, assess sales capability, implementation knowledge and ability to support the customer journey.
Motivation and economics
A partner needs a reason to prioritize your product. Consider customer value, strategic fit, revenue opportunity, service expansion and the effort required to participate.
Operational fit
Decide whether the partner can work inside your tracking, training and deal processes. High-potential partners can still fail if the operating model is too difficult for them.
Turn the profile into program rules
Use the profile to shape application questions, outreach lists, approval standards, onboarding paths and tiers. Katana’s public PartnerStack story references an ideal-partner-profile and tiering approach alongside marketplace recruitment.
Explore PartnerStack recruitment
Use the platform evaluation to test how partner segmentation and recruitment fit your IPP.
Explore PartnerStack recruitment →Source basis
This page was synthesized from the supplied approved/public PartnerStack source library. Product capabilities can change; verify current details with the vendor.
- Marketplace Explainer
- Katana customer story